Google Games:$100M for Zynga
Google Games:$100M for Zynga – The problems between Zynga and Facebook have been well-publicized. With rumors swirling about a Google replacement for Facebook, it has come out that Google recently pumped over $100 million into Zynga. Their Farmville and Mafia Wars games have been some of the most played games online since they were placed on Facebook. Google has long been rumored to be considering getting into gaming, and it appears that they have finally made that leap with their investment into Zynga.
According to the deal, Zynga would serve as the centerpiece for Google Games when it launches later in the year. With Facebook charging Zynga more and more to run their games through their platform, Zynga was rumored to be considering taking their games to their own social networking platform. That, along with the recent Zynga marketing blitz at many 7 Eleven locations have led some to speculate that the company was looking to branch out.
When Tech Crunch reported the news, they pointed toward a job post that Google had placed for a product management leader for Google Games. The job posting said:
“The Product Management Leader, Games will be a flexible, results-oriented, and experienced senior leader who will be responsible for developing Google’s games commerce product strategy and partnering to build and manage the business with a cross-functional team.”
Tech Crunch said that Zynga has put together over $500 million in venture capital funding, including large investments from Digital Ski Technologies, Tiger Global, and a number of other investment firms.
Category: Gaming News